KayakCom Is a Company That Allows Customers to Efficiently Search

question 142

Multiple Choice

Kayak.com is a company that allows customers to efficiently search databases to find the best airline and hotel deals all over the Web.Kayak does not make bookings,but rather provides recommendations for the best travel plans.Travel providers pay Kayak a commission when customers click through to their sites.Kayak.com,travelers,the airlines,and the hotels are all part of a:

• A) facilitating agency
• B) marketing mix intermediary
• C) selective promotion channel
• D) marketing channel or channel of distribution
• E) transportation channel or channel of movement

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Definitions:

Multicollinearity

A phenomenon in which two or more predictor variables in a regression model are highly correlated, potentially distorting the results.

Standard Errors

The standard deviation of the sampling distribution of a statistic, often used in inferential statistics.

Parameter Estimates

Statistical values that estimate the characteristics or parameters of a population based on data from a sample.

Multicollinearity

A statistical phenomenon in which two or more predictor variables in a multiple regression model are highly correlated, potentially distorting the model's coefficients.