Walmart Is the Largest Retailer in the World,and Many Consumer

question 9

Multiple Choice

Walmart is the largest retailer in the world,and many consumer packaged-goods manufacturers like Kraft have offices in Bentonville,Arkansas,where Walmart is headquartered.Walmart has the ability to influence manufacturers to lower their prices so that it can deliver on its low-price guarantee to consumers.Walmart possesses:

• A)channel influence.
• B)channel supremacy.
• C)channel power.
• D)channel exclusivity.
• E)channel clout.

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Definitions:

Business

An enterprise or corporation participating in business, industry, or professional pursuits.

Cash Balance

The amount of cash that a company or individual has available at any given time.

Advertising Expense

Advertising expense is the cost associated with promoting an organization’s products or services through various media channels.

Shareholder Dividends

A distribution of earnings to shareholders by a corporation, usually in the form of profit sharing.