Almost a Million Fans Are Willing to Buy Subscriptions to Watch

question 12

Multiple Choice

Almost a million fans are willing to buy subscriptions to watch Major League Baseball (MLB) games online at MLB.com.That business is worth more than $100 million to MLB.But this online broadcast takes those fans away from the broadcasters that pay MLB hundreds of millions of dollars for the right to carry the games.Which of the following is likely to occur between MLB and broadcast television?

• A) Horizontal market share
• B) Lateral channel takeover
• C) Niche market conflict
• D) Channel conflict
• E) Market share conflict

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