When Supermarkets Offer a Wide Variety of Nontraditional Goods and Services

question 129

Multiple Choice

When supermarkets offer a wide variety of nontraditional goods and services under one roof,they are engaged in:

• A) cross-selling
• B) trading up
• C) scrambled merchandising
• D) disintermediation
• E) cross-docking

---

Definitions:

Implicit Motives

Unconscious motivations, usually measured with projective tests.

Affiliation Motive

An underlying psychological drive that influences individuals to form connections, bond with others, and seek social acceptance.

Explicit Motives

Conscious motivations, usually measured by self-report.

Affiliation Motive

A psychological drive that influences an individual's need to form or maintain positive social relationships and connections.