Interactivity Is One of the New Developments in Retailing

question 80

Multiple Choice

Interactivity is one of the new developments in retailing.In retailing,interactivity refers to:

• A) the use of improved communications with customers
• B) a new form of customer relationship marketing
• C) entertainment for customers to get them involved
• D) the use of information kiosks
• E) the creation of a static atmosphere

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Definitions:

Net Present Value

The difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Payback Period

The amount of time it takes for an investment to generate enough returns to recover the original investment cost.

Discounted Cash Flow

A valuation method used to estimate the value of an investment based on its expected future cash flows, adjusted for the time value of money.

Product Quality

The measure of how well a product meets customer expectations or adheres to standards.