The AIDA Concept Can Be Used to Explain How All

question 116

True/False

The AIDA concept can be used to explain how all promotions influence purchase decisions.

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Definitions:

Social Cohesion

The extent to which members of a society feel connected and united towards achieving common goals, fostering a sense of belonging and mutual support.

Sui Generis

A Latin expression meaning "of its own kind" or "unique in its characteristics," often used to describe something that is in a class by itself.

Social Theorist

A scholar who develops frameworks and theories to analyze and explain social phenomena and behaviors.

Marx

A reference to Karl Marx, a 19th-century philosopher, economist, and sociologist whose works primarily focus on capitalism, class struggles, and social change through revolution.