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In terms of the AIDA process,public relations has its greatest impact in gaining attention and interest for a company,good,or service.
Debit
An accounting entry that either increases an asset or expense account, or decreases a liability or equity account.
Credit
An accounting entry that increases liabilities and equity or decreases assets, reflecting a transaction such as the sale of goods on account.
Balance
The amount of money in a financial account, or the difference between the total debits and credits recorded in an account.
Reference Column
A column in financial documents or reports that is used to cross-reference or provide additional information related to a specific entry.
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