When Heinz Introduced Its Ketchup Globally,it First Had to Deal

question 165

Multiple Choice

When Heinz introduced its ketchup globally,it first had to deal with the fact that ketchup is not a household staple outside the United States.Heinz had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on _____ advertising.

• A) reminder
• B) persuasive
• C) informative
• D) compulsive
• E) influential