Which of the Following Statements About Sales Promotions Is True

question 95

Multiple Choice

Which of the following statements about sales promotions is true?

• A) Public relations cannot effectively be used with sales promotions.
• B) Sales promotion is a type of direct marketing.
• C) Marketers view sales promotions as more effective when they are created as long-run stimulation tools.
• D) Trade shows, coupons, premiums, and vacation giveaways are types of sales promotions.
• E) All sales promotions must be aimed outside the organization.

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Definitions:

Secondary Reinforcement

A type of reinforcement that has acquired its reinforcing properties through association with primary reinforcers, such as money or praise.

Variable-Interval Schedule

A type of reinforcement schedule where reinforcements are provided at unpredictable time intervals, promoting steady response rates.

Postreinforcement Pause

A moment of no response or inactivity that occurs just after reinforcement in a fixed-interval schedule of reinforcement in operant conditioning.

Fixed Ratio Schedule

A reinforcement schedule in operant conditioning where a response is reinforced only after a specified number of responses, promoting a high and steady rate of responding.