Java Jacket Is a Company That Designs and Prints Ads

question 21

Multiple Choice

Java Jacket is a company that designs and prints ads on the paper jackets that go around hot coffee cups sold in coffee shops.To find clients to advertise on the coffee cup jackets,the company sent a representative to companies like Warner Brothers,eBay.com,and the Wall Street Journal to tell them how their ads on coffee cup jackets would give them inexpensive exposure to a large number of potential customers.Java Jacket's activities can best be described as:

• A) mass communication.
• B) implicit communication.
• C) personal selling.
• D) public relations.
• E) telemarketing.

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Definitions:

Average Revenue

The revenue received per unit of goods or services sold.

Minimize Losses

A strategy or approach aimed at reducing the amount of losses incurred in a business or investment.

Highly Differentiated

Refers to products, services, or markets where there is significant variation in features, quality, or branding, making each distinct from others.

Marginal Revenue

The extra income a company gains by selling an additional unit of a product or service.