Lyndon Went to a Web Site That Sells Barbeque Grills

question 68

Multiple Choice

Lyndon went to a Web site that sells barbeque grills and read reviews of several different models.He has requested more information about a Weber grill that appeared to meet his needs,but he is not yet willing to give up his search to find the perfect grill.As far as Weber is concerned,Lyndon is in the _____ step of the AIDA concept.

• A) action
• B) attention
• C) liking
• D) interest
• E) desire

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Definitions:

V

Typically represents voltage in electrical contexts, indicating the electrical potential difference between two points.

Cycle

In electrical terms, a cycle refers to one complete oscillation or wave of alternating current or voltage.

Frequency

The rate at which an alternating current or a repetitive electronic signal oscillates, typically measured in hertz (Hz).

Hertz

The unit of frequency in the International System of Units (SI), equal to one cycle per second.