An Ad for a Prescription-Only Antihistamine That Does Not Make

question 1

Multiple Choice

An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines.The ad said that if you were interested in learning more about the new product or trying it out,you should ask your physician.The manufacturer of the drug was using a _____ promotional strategy.

• A) reinforcement
• B) personal selling
• C) push
• D) pull
• E) kinetic

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Definitions:

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Phyllis Schlafley

An American conservative activist and writer, known for her opposition to the feminist movement and her role in the campaign against the ratification of the Equal Rights Amendment in the 1970s.

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