Which of the Following Explains Why Sales and Market Share

question 181

Multiple Choice

Which of the following explains why sales and market share begin to decrease no matter how much is spent on advertising and sales promotion?

• A)Inverted promotion function
• B)Weber's Law
• C)AIDA
• D)Just noticeable difference (JND)
• E)Advertising response function

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Definitions:

Optimism

A mental attitude characterized by hope and confidence in success and a positive future.

Extraversion

A personality trait characterized by outgoingness, sociability, and a high level of activity and enthusiasm.

Funder and Colvin

Psychologists who proposed the Realistic Accuracy Model (RAM) of personality judgment, emphasizing the importance of accurate observations for making precise evaluations about others.

Power of the Situation

The concept that the environment or situational context can strongly influence individuals' behavior, often more than their personal traits.