In an Advertisement for Planters Peanuts and Trail Mix,a Peanut

question 137

Multiple Choice

In an advertisement for Planters peanuts and trail mix,a peanut wearing a monocle and a top hat and called Mr.Peanut represents the product quality.Mr.Peanut appears in all of the advertisements for Planters.This is an example of how a company can use a _____ executional style.

• A)symbol
• B)lifestyle
• C)spokesperson/testimonial
• D)fantasy
• E)scientific evidence

---

Definitions:

Long-term Liability

Financial obligations that are due after a period of more than one year, such as bonds payable or long-term loans.

Cost Method

An accounting method used to value inventory or investments, where the cost of the goods or the investment purchase price is the basis for the value on the balance sheet.

Long-term Investments

Generally, (1) investments in stocks and bonds of other companies that companies normally hold for many years, and (2) long-term assets, such as land and buildings, not currently being used in operations.

Marketable Equity Securities

Shares of publicly traded companies that can be bought or sold on stock exchanges or other financial markets.