Toys "R" Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 91

Multiple Choice

Toys "R" Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys "R" Us was one of those retailers.The retailer has enlisted basketball superstar,Shaquille O'Neal,in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys "R" Us.Which type of product advertising is this campaign built around?

• A)Competitive
• B)Comparative
• C)Pioneering
• D)Cooperative
• E)Rational

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Definitions:

Psychological Dimension

Refers to aspects of an individual's mental and emotional state, including thoughts, feelings, and behaviors.

Complexity

The state or quality of being intricate or complicated.

Timbre

A quality of sound that distinguishes different types of sound production, such as voices or musical instruments.

Auditory Receptors

Sensory cells located in the inner ear that convert sound waves into electrical signals that can be interpreted by the brain.