Toys "R" Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 59

Multiple Choice

Toys "R" Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys "R" Us was one of those retailers.The retailer has enlisted basketball superstar,Shaquille O'Neal,in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys "R" Us.What appeal is Toys "R" Us using by enlisting Shaquille O'Neal in the "Join Shaq Give Back" promotion?

• A)Admiration
• B)Love and Romance
• C)Vanity and Egotism
• D)Environmental Consciousness
• E)Profit

---

Definitions:

Currency Exchange Rates

The rate at which one currency can be exchanged for another.

Exchange Rate

The value of one currency for the purpose of conversion to another, determining how much one currency is worth in terms of another.

U.S. Dollars

The official currency of the United States, represented by the symbol $.

Australian Dollars

The currency of Australia, often represented as AUD, which is the legal tender in Australia and its territories.