Toys "R" Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 75

Multiple Choice

Toys "R" Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys "R" Us was one of those retailers.The retailer has enlisted basketball superstar,Shaquille O'Neal,in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys "R" Us.Toys "R" Us advertises year-round but increases its advertising and promotional activity from October through December,which is when the majority of its sales occur for the year.Which type of media schedule does this describe?

• A)Continuous
• B)Flighting
• C)Build-up
• D)Pulsing
• E)Concentrated

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