_____ Advertising Compares Two or More Specifically Named or Shown

question 49

Multiple Choice

_____ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.

• A) Contrasting
• B) Comparative
• C) Pioneering
• D) Superlative
• E) Differentiational

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Definitions:

Persuasive Message

A communication designed to influence or convince the reader or listener to adopt a specific viewpoint or to take a particular action.

Audience's Attitudes

The collection of beliefs, values, and opinions held by an audience that influences their response to a particular message or media content.

Indirect Approach

A strategy that involves addressing an issue or objective in a roundabout way, often to soften the message or navigate sensitive topics.

Persuasive Messages

Communications designed to influence or convince the audience towards a particular viewpoint or action.