Comparative Advertising

question 159

Multiple Choice

Comparative advertising:

• A) does not have high claim recall effectiveness
• B) has always been legal but is in bad taste
• C) allows advertisers to falsely describe the competition
• D) was not allowed before the 1970s if the other brands were mentioned by name or shown
• E) results in high recall of the brand name of the advertised goods,but not for the named,competing brand

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Definitions:

Stock Market

A marketplace where stocks (shares of ownership in businesses) are bought and sold, providing companies with access to capital and investors with a slice of ownership.

Depression

A severe and prolonged downturn in economic activity, characterized by significant decline in GDP, high unemployment, falling prices, and reduced levels of trade and investment.

Banks

Financial institutions that accept deposits from the public, make loans, and provide various financial services, including currency exchange and wealth management.

Electricity

A form of energy resulting from the existence of charged particles such as electrons or protons, either statically as an accumulation of charge or dynamically as a current.