Which of the Following Statements Is NOT True About Post-Campaign

question 149

Multiple Choice

Which of the following statements is NOT true about post-campaign evaluation?

• A) Marketers spend little time studying advertising effectiveness because there are so many variables that shape the effectiveness of an ad.
• B) Testing ad effectiveness can be done either before or after the campaign.
• C) Most advertising campaigns aim to create an image for the product instead of asking for action, so their real effect is unknown.
• D) Even if an ad campaign has been particularly successful, advertisers will typically conduct a post-campaign evaluation.
• E) Evaluating an advertising campaign can be the most demanding task facing advertisers.

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