Which of the Following Statements About Internet Advertising Is True

question 187

Multiple Choice

Which of the following statements about Internet advertising is true?

• A) It is easy to measure ad effectiveness with this medium.
• B) It is a medium to which all consumers have access.
• C) It is the fastest growing of all the advertising media.
• D) There is a long lead time required for creating Internet ads.
• E) By its very nature,this medium reaches a broad,diverse audience.

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Definitions:

Market Price

The existing selling or buying price for a service or asset in a particular trading environment.

Economic Profit

The total revenue of a business minus its total costs, including both explicit and implicit costs.

Average Variable Cost

The total variable cost divided by the total output, indicating the variable cost for producing one more unit of a good or service.