When an Advertiser Decides How Much Space And/or Time Will

question 136

Multiple Choice

When an advertiser decides how much space and/or time will be placed in each advertising medium the company wants to use,the advertiser is determining its:

• A) marketing mix.
• B) media mix.
• C) promotional plan.
• D) advertising campaign.
• E) reach objectives.

---

Definitions:

Nearsighted

A vision condition, also known as myopia, where close objects appear clear but distant ones are blurry.

Stimulus

A change in the environment that elicits a response from an organism or a system.

Alteration

A change or modification, usually used to refer to a small change in structure, form, or quality.

Adjustment

A process of adapting or changing to fit new conditions or circumstances.