General Mills Put Together a Brochure Titled,"A Guide to Good

question 96

Multiple Choice

General Mills put together a brochure titled,"A Guide to Good Food,Good Health," which it made available to elementary teachers at the beginning of a school year so that the teachers could use the brochures to explain to children why it is important to eat right.This is an example of which public relations tool?

• A) Product placement
• B) Event sponsorship
• C) Consumer education
• D) Crisis management
• E) Lobbying

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Definitions:

First Amendment

The amendment to the United States Constitution that guarantees freedoms concerning religion, expression, assembly, and the right to petition. It forbids Congress from both promoting one religion over others and restricting an individual’s religious practices.

Political Speech

Political speech involves expressions related to governmental, political processes, or public policies, often protected under freedom of speech rights to encourage democratic debate.

Corporation

A form of business organization that is owned by owners, called shareholders, who have no inherent right to manage the business, and is managed by a board of directors that is elected by the shareholders.

Takings Clause

Part of the Fifth Amendment of the U.S. Constitution, stating that private property cannot be taken for public use without just compensation.