Which Step in the AIDA Concept of Promotional Goals Was

question 3

Multiple Choice

Which step in the AIDA concept of promotional goals was met by the controversial Coq Roq Web site?

• A) attention
• B) interest
• C) desire
• D) action
• E) The Coq Roq Web site was designed to fulfill all elements of the AIDA concept.

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Definitions:

Unemployed

Refers to individuals who are capable of working, actively seeking work, but unable to find a job.

Inflation

Inflation is the rate at which the general level of prices for goods and services is rising, leading to a decrease in purchasing power.

Period

A length of time during which a series of events or an action takes place or completes.

Disinflation

The process of slowing down the rate of inflation, resulting in a decrease in the general price levels of goods and services over time.