Kinko's Has Built a Long-Term Business Relationship with PeopleSoft in Which

question 33

Multiple Choice

Kinko's has built a long-term business relationship with PeopleSoft in which PeopleSoft awards much of its training and education materials printing to Kinko's.Which promotional activity was most likely used to make this $5 million deal?

• A) Direct sales management
• B) Personal selling
• C) Public relations
• D) Sales promotion
• E) Research and development

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Definitions:

Leprechauns

Mythical creatures in Irish folklore, often depicted as small, bearded men who partake in mischief.

Enthymeme

An argumentative technique that operates as a syllogism but omits one of its premises.

Validity

The degree to which a method, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.

Distributed

The process of spreading things or people over a wide area or among a large number of recipients.