When Compared to Other Forms of Promotion,personal Selling

question 105

Multiple Choice

When compared to other forms of promotion,personal selling:

• A) is more important as the number of potential customers increases
• B) is more effective in selling frequently purchased products
• C) can use a message customized to the immediate needs of the customers
• D) is best for selling simple,low-involvement products
• E) is less expensive

---

Definitions:

Reduced Supervision

A work environment where employees are given more autonomy and freedom, with less direct oversight from managers.

Cross-functional Team

A group composed of members from different departments or areas of expertise working together towards a common goal.

Self-managed

Pertains to individuals or teams that operate autonomously, making decisions without direct supervision.

Team Reflexivity

A process where a team reflects on and discusses their objectives, strategies, and processes to optimize performance.