Oakley Grove and Abraham Enterprises Both Market Oranges and Grapefruits

question 90

Essay

Oakley Grove and Abraham Enterprises both market oranges and grapefruits.Oakley Grove has been in business for almost 40 years,while Abraham Enterprises has only been selling citrus fruit for about 18 months.Abraham Enterprises would like to take business away from Oakley Grove,and Oakley Grove wants to retain all of its customers.Explain which sales promotions each should emphasize in its marketing mix.

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Definitions:

Null Hypothesis

A statistical hypothesis which proposes no significant difference or effect, used as a default assumption until evidence suggests otherwise.

Alpha Level

The probability threshold that determines the critical value for rejecting the null hypothesis in hypothesis testing, commonly set at 0.05 or 5%.

Rejection Region

In hypothesis testing, the range of values for which the null hypothesis is considered unlikely and thus rejected.

Level Of Significance

A threshold in hypothesis testing that determines the probability at which the null hypothesis is rejected, commonly denoted by alpha (α).