You Are the Sales Promotion Manager for Vita-Balls,a New Children's

question 79

Essay

You are the sales promotion manager for Vita-Balls,a new children's vitamin that is designed to be chewed like gum.Your company uses a pull strategy,and you are responsible for recommending sales promotion tools to accomplish this strategy.Describe three specific sales promotion activities you would recommend for Vita-Balls.

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Definitions:

Performance

The act of carrying out a task, the effectiveness of which can be measured in terms of quality, speed, and efficiency.

Social Readjustment Rating Scale

The Social Readjustment Rating Scale measures the stress level of individuals by assigning numerical values to different life events, indicating their potential impact.

Change Score

A statistical measure representing the difference between an individual's performance or score on a test or scale at two different times.

Fight-Or-Flight Response

A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival, triggering either aggression or escape.