When Ron Popeil Shows How One of His Products Works

question 40

Multiple Choice

When Ron Popeil shows how one of his products works during a Ronco infomercial,he is utilizing a trade promotion tool which is similar to a(n) :

• A)one-to-one selling meeting
• B)in-store demonstration
• C)personal-selling engagement
• D)online promotion
• E)door to door salesman

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Definitions:

Command Economy

An economic system in which the government or central authority makes all decisions about the production and distribution of goods and services.

Centralized

A system or organization where decision-making and administrative processes are concentrated at a single point or center.

Economic Growth

An increase in the production of goods and services in an economy over a period of time, often measured as the percentage increase in real GDP.

Production Possibility Frontier

A graph showing all the highest production options for two or more products, considering a certain amount of resources.