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One of the most stressful and pressure-filled tasks of the marketing manager is attempting to set the right price.Specify three aspects of the current pricing environment in consumer markets that have contributed to the difficulty in setting correct prices.
Oral Contract
An agreement made through spoken words and not written, which can be legally binding.
Guaranty
A legal commitment by one party to assume responsibility for the debt obligation of a borrower if that borrower defaults.
Enforceable
A legal term referring to a contract or agreement that can be upheld and compelled by law.
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