The Marketing Manager of Icruise

question 95

Multiple Choice

The marketing manager of Icruise.com (a travel Web site targeted to consumers who want a luxury vacation) finds that the firm can gain market share and become the industry leader if it slashes prices by 50 percent during the month of December.However,the VP of finance is committed to reporting a 25 percent return on investment at all times.This conflict illustrates:

• A) a need to eliminate low-profit products.
• B) a lack of corporate concentration on the marketing concept.
• C) how pricing operates in a mature marketplace.
• D) the need for trade-offs in pricing objectives.
• E) how target markets can be ignored.

Learn how to set up and interpret probability distributions for simulation.

Differentiate between the requirements and applications of simulation versus other operations management models.

Understand the characteristics and applications of the normal distribution in analyzing security returns.

Calculate arithmetic and geometric returns for investments.

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Definitions:

Live-Meeting Application

Software designed to support real-time, virtual meetings or conferences over the internet, enabling participants to interact through video, audio, and text.

Time Viewpoint

The perspective from which the timing or temporal aspects of an event or narrative are considered or narrated.

Research

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Conventional Relationships

Traditional connections or associations between ideas, things, or people based on societal norms.