AMC Theaters Offers Customers a Package That Includes Two Movie

question 30

Multiple Choice

AMC Theaters offers customers a package that includes two movie tickets,two small drinks and one small popcorn all priced together at $29.99.this pricing technique is called:

• A) price lining
• B) two-part pricing
• C) horizontal pricing
• D) price bundling
• E) bait pricing

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Definitions:

Spontaneous Recovery

The return of a conditioned response that had previously been eliminated, following a period where the conditioned stimulus was not presented.

Extinction

In psychology, the gradual weakening and eventual disappearance of a learned response, often occurring when the reinforcement previously associated with the behavior is removed.

Stimulus Generalization

A process in which a response to a specific stimulus becomes associated to other stimuli that are similar, leading to a similar response.

Spontaneous Recovery

The reappearance of a conditioned response after a pause or period of apparent extinction.