When Coca-Cola Sent Users of the My Coke Rewards Program

question 13

Multiple Choice

When Coca-Cola sent users of the My Coke Rewards program digital coupons for free trials of its new Coke Zero product,more than 100,000 people redeemed them.It would have cost the company far more in randomly distributing enough coupons to the general market to get that level of sampling.This is an example of the power of the _____ approach.

• A)rifle
• B)machine gun
• C)stealth marketing
• D)gorilla marketing
• E)shotgun

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Definitions:

Physical Intimidation

The use of threats, presence, or actions that instill fear in individuals, often employed to influence behavior or decisions without physical contact.

Strikes

A form of protest where workers refuse to work, aiming to pressure employers into meeting their demands regarding pay, conditions, or rights.

Boycotts

A method of protest where individuals refuse to buy goods from, or deal with, a company or country as a form of political pressure or social punishment.

Ethics of Liberty

Philosophical principles that emphasize personal freedom and the moral importance of respecting individual rights.