Which of the Following Is a Data Manipulation Technique That

question 65

Multiple Choice

Which of the following is a data manipulation technique that projects the future value of the customer over a period of years using the assumption that marketing to repeat customers is more profitable than marketing to first-time buyers?

• A)Recency-frequency-monetary value (RFM)analysis
• B)Cluster analysis
• C)Lifetime value analysis (LTV)
• D)Market segmentation
• E)Predictive modeling

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