Frequent Flyers If You Think George Clooney's Character in the Movie Up

question 85

Multiple Choice

Frequent Flyers
If you think George Clooney's character in the movie Up in the Air was pure fiction,think again.Clooney portrayed a frequent flyer who enjoyed top-of-the-line perks the likes of which even most "elite" flyers don't experience.That's because he was a member of American Airline's invitation-only ConciergeKey recognition program.Most airlines maintain these unpublished super elite frequent flyer plans,such as Continental's Chairman's Circle and Delta's Executive Partner programs.These programs are reserved for the highest-volume customers in terms of miles flown or highest-value in terms of revenue.You'll have to fly upward of 300,000 miles or spend $50,000 a year to be invited.
-Refer to Frequent Flyers.The ConciergeKey program,which rewards loyal customers for making multiple purchases,is an example of a(n) :

• A)RFM program.
• B)LTV program.
• C)loyalty program.
• D)customer relationship program.
• E)interactive program.

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Definitions:

TVC

Total Variable Cost; the entire cost associated with producing a given output level that varies with the quantity of output.

Increasing Rate

A situation where something grows or rises in value at a progressively higher pace over time.

Marginal Cost

The expenditure associated with creating another single unit of a product or service.