Customer Relationship Management Requires That Organizations Be Organized Around Customer

question 41

True/False

Customer relationship management requires that organizations be organized around customer segments.

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Definitions:

Group Differences

The variations or disparities that exist between different groups, such as cultural, socioeconomic, or demographic distinctions.

Performance

The act of carrying out or accomplishing an action, task, or function.

Stereotype Threat

The risk of conforming to stereotypes about one's social group, which can hinder performance and behavior.

Social Identity Threat

The experience of feeling at risk of confirming a negative stereotype about one's social group, which can negatively affect performance and wellbeing.