Using Technology Provided by Smart Button Software,the WNBA's Los Angeles

question 68

Multiple Choice

Using technology provided by Smart Button software,the WNBA's Los Angeles Sparks have implemented a new system that gathers information about its best customers,season ticket holders,and rewards those customers in many ways including free tickets to Sparks home games and cash prizes.This is an example of a(n) _____ system.

• A) organizational optimization
• B) corporate relationship marketing (CRM)
• C) total quality management (TQM)
• D) customer relationship management (CRM)
• E) call response marketing (CRM)

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Definitions:

Cognitive Schema

Mental structures that an individual uses to organize knowledge and guide cognitive processes and behavior.

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Mindlessness

A state of reduced cognitive awareness or engagement, where actions or reactions are performed habitually without thoughtful consideration.

Milgram's Obedience Study

A psychological experiment conducted by Stanley Milgram in the 1960s to study the extent to which individuals would obey an authority figure when instructed to perform acts conflicting with their personal conscience.