At Its Most Fundamental Level,a CRM Approach Is No More

question 82

Multiple Choice

At its most fundamental level,a CRM approach is no more than:

• A) the relationship cultivated by a salesperson with a customer
• B) a mass marketing approach
• C) a transactional selling approach
• D) a customer satisfaction program
• E) a differentiation strategy

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Definitions:

Milgram

Refers to a series of social psychology experiments conducted by Stanley Milgram, which demonstrated people's willingness to obey authority figures even when asked to perform actions conflicting with their personal conscience.

Obedience Level

The extent to which individuals comply with the commands or orders from authority figures.

Over The Telephone

A mode of communication or interaction that occurs through voice calls using telephones.

Increased

Refers to a quantity or condition becoming larger in size, number, value, strength, or intensity.