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In a speech,David Poirier,chief information officer of Hudson's Bay Company,a Canadian retailer,said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." Hudson's Bay would use a _____ to profile customer segments for better CRM marketing efforts.
Demand And Supply Shocks
Unexpected events that cause sudden and significant changes in the demand or supply of goods and services in the economy.
Marginal Revenue
The increase in income resulting from the sale of one extra unit of a product or service.
Average Revenue
The amount of revenue a company receives per unit of sales, calculated by dividing total revenue by the number of units sold.
Market Equilibrium
A condition in which market supply and demand balance each other, and as a result, prices become stable.
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