Which Technique Was Likely Used to Suggest That a Customer

question 86

Multiple Choice

Which technique was likely used to suggest that a customer who wanted to buy a $29 shirt would also be a likely prospect for a cigar humidor?

• A) Predictive modeling
• B) Customer segmentation
• C) Market aggregation
• D) Recency-frequency-monetary analysis
• E) Data interpolation

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Definitions:

Selective Attention

The cognitive process of focusing on a particular object or task in the environment while ignoring other irrelevant information.

Sexual Functioning

Pertains to the physical and emotional aspects of sexual health and activities.

Sex Drive

The natural or instinctual energy and desire for sexual activity and expression.

Crystallized Intelligence

The ability to use learned knowledge and experience, which typically increases or remains stable over a lifetime.