Looking to Build Up Its Postpurchase Relationships,Evans Auto Care Recently

question 37

Multiple Choice

Looking to build up its postpurchase relationships,Evans Auto Care recently launched a service whereby customers can sign up to get e-mail service reminders,access information about their vehicles,and receive special promotions.Evans Auto Care is using _____ to enhance its customer relationships.

• A) modeling
• B) scoring
• C) valence management
• D) campaign management
• E) data mining

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Definitions:

Two-Dimensional Model

A framework used in various academic fields to analyze or represent phenomena, concepts, or data along two distinct axes or dimensions.

Anxiety

A feeling of worry, nervousness, or unease, typically about an imminent event or something with an uncertain outcome.

Anxious-Ambivalent

A type of attachment style characterized by intense emotional dependence and insecurity in relationships.

Criterion

A standard, rule, or test on which a judgment or decision can be based.