Explain the Importance of Interactions in a Customer Relationship Management

question 77

Essay

Explain the importance of interactions in a customer relationship management (CRM)system.Most colleges and universities have some form of CRM system.Describe an interaction that occurs at your institution.

---

Definitions:

Collecting Data

The process of gathering and measuring information on variables of interest in an established systematic fashion, enabling one to answer stated research questions.

Gradual

Referring to something happening or changing by small degrees over time, often imperceptibly at first.

Continuous Process

An ongoing operation, activity, or sequence of operations that has no clear beginning or end, often used in the context of manufacturing or learning.

Discontinuity

Represents breaks or interruptions in development or processes, suggesting non-linear or stage-like progressions in growth or change.