Social Media

question 12

Multiple Choice

Social media:

• A) cannot be compared to traditional advertising in any meaningful way
• B) is thought of by most people as any tool or service that assists conversation
• C) has less sophisticated ways of measuring how marketers meet and interact with consumers than traditional advertising
• D) offers more one-to-one ways to meet consumers than traditional marketing media
• E) has not yet had a major impact on the way marketing works

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Definitions:

Consideration

An essential element in contract law, referring to the exchange of something of value between parties as part of an agreement.

Simple Contract

A contract that is not formalized in writing but is made orally or by conduct, requiring only mutual agreement and consideration to be valid.

Security Interest

A legal claim or lien on collateral that secures the payment or performance of an obligation.

Secured Transactions

Financial transactions in which the borrower pledges collateral to ensure repayment of a loan.