Using Consumers to Develop and Market Product Is Called

question 40

Multiple Choice

Using consumers to develop and market product is called:

• A) crowdfunding
• B) co-creation
• C) brainstorming
• D) closed innovation
• E) crowdsourcing

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Definitions:

Sensory Dimension

Aspect of product design or marketing that appeals to one or more of the five senses; sight, sound, touch, taste, and smell, to enhance consumer experience.

Visual Brand Experience

The visual aspect of brand management that encompasses all the visual elements associated with a brand, including logos, packaging, and marketing materials to create a distinctive appearance.

Brand Experience

Brand experience encompasses all the interactions and perceptions a customer has with a brand, from advertising and packaging to customer service and product use, collectively shaping their overall impression.

Cognitive Dimension

An aspect related to mental processes, including perception, memory, and reasoning, that is considered in studies or designs.