One Reason Why Negative Customer Comments and Complaints Are Important

question 62

Multiple Choice

One reason why negative customer comments and complaints are important to an organization is that they can:

• A) quickly be hidden from competitors
• B) be used in future advertising campaigns
• C) help the organization identify "problem" customers,who are then typically removed from mailing lists
• D) bring to light unknown brand flaws
• E) generate sympathy for the organization when consumers realize that "no one is perfect"

---

Definitions:

Residual

A specific measurement of the difference between an observed value and the value predicted by a model.

Variation Explained

The proportion of the total variability in a dataset that is accounted for by the statistical model used to describe it.

Academic Performance

Refers to how well a student is accomplishing their tasks and studies.

Multiple Regression

An analytical approach to examining how a dependent variable is influenced by two or more independent variables.