Which of the Following Statements About the Use of Social

question 70

Multiple Choice

Which of the following statements about the use of social media in marketing is TRUE?

• A) All marketers understand that social media is mostly about return on investment (ROI).
• B) Marketers have plenty of hard evidence as to the effectiveness of the measurements and metrics that track social media.
• C) Given the relative ease and efficiency with which organizations can use social media,a positive return on investment is likely for many-if not most-organizations.
• D) Fewer than 30 percent of marketers plan on increasing their investments in social media.
• E) All of the above are true.

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Definitions:

Alienation

A condition in social relationships reflected by a decrease in the sense of personal identification with the products of one's work or disenchantment with societal norms.

Mode of Production

describes the varied ways that societies gather or produce the means of their subsistence, focusing on the combination of productive forces and relations of production.

Capitalism

An economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market.

Machinic Assemblage

A concept in Deleuzian theory referring to a collection of heterogenous elements, both organic and inorganic, that come together to form a functional unit or network.