Which Term Refers to the Purchase of One Organization by Another

question 58

Multiple Choice

Which term refers to the purchase of one organization by another so that the buyer assumes control?

• A) acquisition
• B) merger
• C) joint venture
• D) domain

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Definitions:

Psychographic Segmentation

A marketing strategy that divides a market based on consumer personality traits, lifestyles, interests, attitudes, and values.

Geographic Segmentation

The division of a market into different geographical units such as countries, states, regions, cities, or neighborhoods, to tailor marketing efforts to local preferences and conditions.

Lifestyle

The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

Geodemographics

Geodemographics is a method of market segmentation that combines geography with demographic information to classify populations for targeted marketing and research purposes.