Examlex
Explain and contrast the various processes by which institutional similarity occurs.
Festinger
Leon Festinger was a social psychologist known for the theory of cognitive dissonance, which describes the discomfort felt when holding conflicting beliefs or values.
Communicator
A person or device that conveys information or facilitates communication between parties.
Similarity
The state of being alike or sharing common features.
Credibility
The quality of being trusted and believed in, often assessed in sources of information or individuals presenting arguments.
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