Which of the Following Helps Managers Focus on the Key

question 65

Multiple Choice

Which of the following helps managers focus on the key strategic measures that define the success of a particular organization over time and communicate them clearly through the organization?

• A) networking
• B) data warehousing
• C) enterprise resource planning
• D) the balanced scorecard

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Definitions:

Physical Distribution

The activities concerned with the efficient movement of products from the producer to consumers, including storage and transportation.

Supply Chain Management

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.

Price Elasticity

A measure of how sensitive the quantity demanded of a good or service is to a change in its price.

Price Sensitivity

The degree to which the price of a product affects consumers' purchasing behaviors.