What Are Stories That Are Used to Perpetuate Culture in Organizations

question 33

Multiple Choice

What are stories that are used to perpetuate culture in organizations based on?

• A) anything that reeks of symbolism
• B) nothing in fact, but on the ideals of the organization
• C) true events
• D) unsubstantiated rumours

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Definitions:

Ad Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Target Audience

The specific group of consumers identified as the intended recipient of an advertisement or message.

Effective Advertising

Advertising that successfully reaches the target audience, conveys the intended message, and influences the consumer's purchasing decision.

Public Relations

The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.